- The truth will set you free.
- Complete transparency about our products and our business lets us sleep at night with a clean conscience.
- We love educated investors, and help them to be as informed as possible about our industry and the marketplace, as well as the products we represent.
- We compete by offering the best products, not by hiding the existence of other products.
- There is no such thing as an acceptable conflict of interest: we always stand on just one side of the table in terms of compensation.
- Trust comes from building credibility in every interaction, from disclosure to closing.
- Credibility comes from saying what we do, and doing what we say, without fail.
- The fund is our client, but the investor is our customer.
- Serving the investor is our absolute top priority in every situation.
- We look at everything from the investor’s point of view, and work to optimize that experience.
- Time spent with investors is the most valuable time; we maximize it and prioritize it above all other commitments.
- Excellent investor relations is a critical part of the VC Privé culture and reputation.
- We strive for deep, communicative, positive investor relationships, not yes/no transactions.
- Money is not funny.
- Being an intermediary in the financial system is a grave fiduciary responsibility; we are shepherding funds, even when we are not physical custodians of any cash.
- As good shepherds, we focus on being prepared, timely, and proactive in every part of the process we are managing.
- Our willingness and discipline to do a great job even in difficult times is a powerful competitive advantage.
- Professional deportment is a key attribute of the VC Privé culture and reputation.
- VC Privé is the blue chip brand in our business, providing platinum-quality products and service level to an exclusive group of investors who demand the best.
- We aspire to make every action and communication reflect the highest standards.
- Sloppiness begets sloppiness; excellence begets excellence.
- We do nothing that is inconsistent with this message.
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